Prime Minister Narendra Modi, in the latest edition of his monthly radio programme Mann Ki Baat aired today, lauded the revival of Kashmir’s traditional ‘Wagoo’ craft, bringing national attention to an age-old weaving tradition that was once on the verge of fading into obscurity.
Highlighting the efforts of local artisan Ghulam Hussain and his daughter Tanzila, the Prime Minister said the father-daughter duo has taken a pledge to breathe new life into the centuries-old craft, inspiring many others to join the movement for preserving Kashmir’s rich artisanal heritage.
“With determination and skill, even the most difficult journeys become possible,” the Prime Minister remarked while referring to the revival of the traditional mat-making craft.
The Wagoo, a handcrafted mat woven from reeds, straw and paddy stubble, has been an integral part of Kashmir’s rural lifestyle for generations. Known for its durability, eco-friendly nature and cultural significance, the craft had gradually declined over the years due to changing lifestyles and the growing use of factory-made products.
Speaking about the artisans, the Prime Minister noted that Ghulam Hussain comes from a modest background and faced numerous challenges in continuing the traditional craft. Despite these hardships, his commitment to preserving the heritage remained unwavering. His daughter Tanzila joined him in the endeavour, and together they have not only sustained the craft but also encouraged many others to take it up.
The recognition in Mann Ki Baat is expected to provide a significant boost to the artisans associated with the craft, enhancing awareness about Kashmir’s indigenous handwoven products while creating new livelihood opportunities.
The traditional Wagoo mats are handcrafted using locally available natural materials such as reeds and paddy straw. Besides being environmentally sustainable, they reflect the region’s centuries-old craftsmanship and rural ingenuity.
The Prime Minister’s appreciation comes at a time when renewed emphasis is being placed on preserving India’s traditional crafts through community participation, skill development and greater market access. The mention of Wagoo in a nationally broadcast programme is likely to encourage younger generations to reconnect with traditional occupations while showcasing Kashmir’s cultural wealth to audiences across the country.
Watch the Founder Jehlum Journal Firdous Qadri’s exclusive conversation with artisan Ghulam Hussain and his daughter Tanzila:
